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40 sun-sational subject lines for summer
As the weather gets warmer, everyone’s thoughts turn to fun in the sun. It’s difficult to get prospects and customers to pay attention to your emails, let alone get them to pay for your goods and...
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5 tips to increase email open rates
We’ve frequently written about the fundamentals of good email marketing: We advocate for catchy subject lines that get subscribers to open your email. We encourage you to write content that engages...
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5 cool photo apps to make your images pop
Using compelling images in your emails, blog posts, pins, Facebook status updates and, of course, on Instagram is crucial in these image-centric times. But how can you set your pictures apart from the...
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45 Thanksgiving weekend subject lines worth falling for
The end of the year is stuffed with holidays — such as Black Friday and Small Business Saturday — that you’ll want to prepare for. And the handful of days after Thanksgiving are particularly full of...
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Guide to Search Engine Optimization and Marketing
With 89 percent of customers starting their buying process from a search engine, it has never been so vital to show up online — especially considering that 75 percent of searchers never scroll past the...
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5 ways to keep summer sales sizzling with Email Automation
Life may slow down in the summertime, but that doesn’t mean your sales have to come to a screeching halt. Automating your emails is an easy, breezy way to battle the summer slump, stay connected to...
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Developing an email marketing strategy that works
Email marketing is one of the most effective ways to grow your business. In fact, email averages a 122 percent return on every dollar invested — and it’s one of the most affordable weapons in your...
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How to create high-converting lead magnets
Lead magnets are incentives offered to your website visitors in exchange for their names, email addresses and other contact information. Examples include eBooks, checklists, white papers, discount...
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3 easy steps to your first email drip campaign (that sells on autopilot)
Email drip campaigns are good for small business. In fact, automated email series get 80 percent higher open rates and triple the clickthroughs of single emails, and they generate 80 percent more sales...
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15 wicked good Halloween Facebook post ideas
Looking for Halloween marketing ideas? Facebook is a fantastic way to reach customers with targeted messages that endear them to your brand and motivate likes, follows, shares and sales. If you’re not...
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